We're uniting 100 million people to make
clean & green mainstream.

Because together we cang!

We've got bad news:

Our everyday choices have an impact on the environment.

There's some good news too:

Our everyday choices have an impact on the environment.

#wefeelyou

Whether you're an eco-warrior or total green newbie, you know living sustainably can be tough.

Who the heck has time to research which brands are really ethical?

Why are labels so complicated and do I need Proxawhachamacallitan in my face cream?

And how do I know if it actually works?

Frankly speaking, trying to make good lifestyle choices shouldn't feel like a full-time job (and shouldn't take an extra full-time job to pay for it).

It’s time to change the rules of the game.

Sustainable living made easy

We’re building a culture of conscious decision-making that can shape the way industries operate.

Every like, interaction and purchase of a product is a vote for the company behind it. Now, we are not trying to beat the “big guys”. We're helping the “green guys” become big.

cang makes it easy for you: discover innovative clean and green brands and products, learn insider tips from talented influencers and channel collective power in our one-week challenges - all in one place.

With cang, everything you do is clean (good for you) and green (good for the planet).

No label reading. No greenwashing. No fuss.

We’re officially making trustworthy brands the norm.

Join the movement

We are still rolling in beta version and working at full speed to give you what you need

Take the cang app for a spin and tell us what you think!

For every beta launch
participant we plant a tree.

What the *cang* is clean & green?

Simply put, all the hand-picked products you see on cang include none of the ingredients from our strict “naughty list”, making all of them clean (safe for you to use) and green (easy on the planet).

On top of that, we give each of them a cang rating, so you can decide for yourself just HOW CLEAN and HOW GREEN you want to go, depending on what your body and soul needs.

And why the *cang* do we even do this? Well, because you should understand exactly what you’re buying right off the bat, without having to get a science degree first.

clean Cruelty-free
Silicon free
Paraben-free
Microplastics free
Petrolatum free
Alcohol-free
green Natural
Microplastics free
Chemical-free
No PEG
Phthalate-free
Petrolatum-free

Our Story

What? How? What the cang?! Those are all the questions that could be running through your mind right now. Well, we are glad you asked!

Hello, we are cang, and this is our origin story.

In 2019, we started youtiful, a climate-neutral brand which only offers clean products that have been tested and loved by our community. However, we soon realised that while we took responsibility for our carbon footprint, we were not helping our community do the same. We had to get better, smarter, and most importantly, closer to you.

And just like that, in October 2020 amid the COVID crisis, cang was born with a vision to empower 100 million people to shape a more sustainable society!

Because together we cang!

the cang team

Meet the team

Gerald Heydenreich
Founder
Martin Eyl
Operations
Shant Kevonian
Technology
Christine Vogt
Business Dev.
Jana Müller
Product
Rodrigo Riera
App Development
Alexander Dimolaidis
Design
Gerald Heydenreich
Founder
Shant Kevonian
Technology
Martin Eyl
Operations
Jana Müller
Product
Christine Vogt
Business Dev.
Alexander Dimolaidis
Design
Rodrigo Riera
App Development

Do you share our passion and purpose and
would like to work with us?

Let's collaborate