We’re uniting 100 million people to make clean & green mainstream.

join the movement

We’re uniting 100 million people to make clean & green mainstream.

join the movement

Bad news:

Our everyday choices have an impact on the environment.

Good news:

Our everyday choices have an impact on the environment.

#wefeelyou

Whether you're an eco-warrior or total green newbie, we all know living sustainably can be tough.

Who the heck has time to research which brands are really ethical?

Why are labels so complicated and do I need Proxawhachamacallitan in my face cream?

And how do I know if it actually works?

Frankly speaking, trying to make good lifestyle choices shouldn't feel like a full-time job (and shouldn't take an extra full-time job to pay for it).

It’s time to change the rules of the game.

Clean & Green living made easy

We’re building a culture of conscious decision-making that can shape the way industries operate. Every like, interaction and purchase of a product is a vote for the company behind it. Now, we are not trying to beat the “big guys”, we're helping the “green guys” become big. Join our growing community of change-makers, joy-seekers, and comfort-lovers.

Together we'll make trustworthy brands the norm.

We’re climate neutral!

That means that we carefully measure, offset and reduce the carbon produced through our activities. We’re committed to reducing our impact on the environment and ensuring a brighter, more sustainable future!
Transparency and eco-consciousness are in our DNA. To see how much CO2 we have offset and where we are in our journey, feel free to look us up by clicking on the climate code below:

Our Story

What? How? What the cang?! Those are all the questions that could be running through your mind right now. Well, we are glad you asked!

Hello, we are cang, and this is our origin story.

In 2019, we started youtiful, a climate-neutral brand which only offers clean products that have been tested and loved by our community. However, we soon realised that while we took responsibility for our carbon footprint, we were not helping our community do the same. We had to get better, smarter, and most importantly, closer to you.

And just like that, in October 2020 amid the COVID crisis, cang was born with a vision to empower 100 million people to shape a more sustainable society!

Because together we cang!
the cang team

Meet the team

Gerald Heydenreich
Founder
Martin Eyl
Operations
Shant Kevonian
Technology
Christine Vogt
Business Dev.
Jana Müller
Product
Rodrigo Riera
App Development
Alexander Dimolaidis
Design
Gerald Heydenreich
Founder
Shant Kevonian
Technology
Martin Eyl
Operations
Jana Müller
Product
Christine Vogt
Business Dev.
Alexander Dimolaidis
Design
Rodrigo Riera
App Development

Do you share our passion and purpose and
would like to work with us?

Let's collaborate