Striving for clean living and breathing. From the way Ecover does business to the sourcing of ingredients to the commitment against plastic waste, it’s always about finding new ways to put their values into practice. Even if it’s going to take a while to get there. What's so cang (clean & green) about Ecover: In the fight against plastic waste, Ecover organises the use of plastic as a closed cycle. Packaging is not disposed of, but reused and recycled. At the same time, new innovative materials are developed that can be degraded in the environment. They also pay attention to cleanliness in water, manufacturing, fragrances, sourcing and ingredients. A phosphate-free formula to keep the world's waters cleaner and next to waste less water, their organic factory, local sourcing and trusted suppliers, and biodegradable and plant-based ingredients. But it's not just in these areas that the company pays attention to sustainability, they are also committed to consuming less textiles. Together with Vinokilo, the leading brand for second-hand clothing, the company wants to make it possible to keep clothes longer. Second-hand clothing is a sustainable and clean alternative to the polluting fast fashion industry.