Organic quality since 1986. Cradle to Cradle, all product components are to be kept in the cycle. I.e. plant-based and biodegradable formulation alternatives are used sustainably. The vegetable raw materials are preferably sourced from European cultivation. The packaging is also part of the cycle, as it is made exclusively from recyclate (used plastic) and is 100% recyclable. What's so cang (clean & green) about Frosch: Since its founding in 2012, the Frosch initiative has been providing impetus for new, sustainable solutions in environmental protection and resource conservation. On the one hand, as part of their Recyclat initiative, they invite other companies to explore new ways of recycling with them and to develop new, sustainable material cycles. On the other hand, as part of their European Cultivation Initiative, they are researching the use of European oil plants such as sunflower, rapeseed, flax or olive for their plant-based surfactants. And last but not least, they rely on what is currently the most demanding environmental management system for companies: EMAS. Their goal: They want to save climate-damaging CO2 along their entire value chain by using a circular economy. This closed-loop principle designs packaging, for example, in such a way that it can be kept in a closed cycle of recyclable materials. Their PET bottles are therefore not only 100% recyclable, they also consist of 100% waste plastic - 20% of which already comes from the yellow bag.