Data Privacy policy

Data Privacy policy

youtiful GmbH, Hugo-Junkers Str. 7, 60386 Frankfurt am Main, e-mail:, represented by its managing director Gerald Heydenreich (hereinafter: "We"), as the operator of the website, is responsible for the personal data of the users (hereinafter: "You") of the website within the meaning of the General Data Protection Regulation ("GDPR").

You can reach our data protection officer at the contact details above.

We protect your privacy and your private data. We collect, process and use your personal data in accordance with the content of this Privacy Policy and the applicable data protection regulations, in particular the DSGVO and the ePrivacy Regulation. These data protection provisions regulate which personal data we collect, process and use about you. We therefore ask you to read the following carefully.

1. Collection of personal data

1.1 Personal data within the meaning of these data protection provisions is any information relating to an identified or identifiable natural person (hereinafter "data subject"). This includes, in particular, your name, e-mail address and, if applicable, your address and telephone number, as well as your credit card and bank account details and your VAT details if you are a registered merchant.

1.2 Personal data also includes information about your use of our website (hereinafter "traffic data"). In this context, we collect personal data from you as follows: Information about your visits to our website such as the scope of your data transfer, the location from which you retrieve data from our website, and other connection data and sources that you retrieve. This is usually done through the use of log files and cookies. More information on log files and cookies is provided below.

2. Purpose of use and legal basis

Your personal data is processed for the following purposes and on the following legal basis:

2.1 We process your data on the basis of consent given by you to the extent described within such respective consent and for the processing purposes explained therein, for example, to comply with your request for information in the contact form. These processing operations are based on Art. 6 para. 1 a) DSGVO.

2.2 The processing of the traffic data listed in section 1.2 and section 3 is carried out on the basis of legal regulations that allow us to process personal data because we have an overriding legitimate interest in a demand-oriented design based on usage habits as well as the statistical evaluation of our offer (Art. 6 para. 1 f) DSGVO), otherwise based on the consent you have given us (Art. 6 para. 1 a) DSGVO).

2.3 We process your personal data for the following processing purposes on the basis of the performance of a contract or for the implementation of a pre-contractual measure (Art. 6 para. 1 b) DSGVO) (a) for the presentation of our website, (b) to take or carry out orders for goods, including the opening of a customer account (c) to carry out orders or cancellations of newsletters and (d) to carry out competitions and prize draws. Without the processing of your data, the above services or performances are not possible.

Insofar as we pass on your personal data in this context to the sales partner responsible for you, this processing is based on Art. 6 (1) (f) DSGVO; our overriding interest here is to optimize our range of services in accordance with the selected sales channel and marketing interests.

2.4 If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products, such as those already purchased from our range by e-mail, on the basis of Section 7 (3) UWG. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which are outweighed in the context of a balancing of interests. You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.

2.5 In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by mail. This serves to protect our legitimate interests in addressing our customers in advertising, which outweigh our interests in the context of a balancing of interests pursuant to Art. 6 (1) letter f DSGVO.

2.6 In exceptional cases, it may also be the case that we process your data to fulfill a legal obligation (Art.6 para. 1 lit. c), to protect vital interests (Art. 6 para. 1 lit.d) or to perform a task in the public interest (Art. 6 para. 1 lit.e).

2.7 Should the consent have been the legal basis for the data collection/data processing, you may revoke it at any time. The lawfulness of the processing that took place on the basis of the consent until the revocation remains unaffected.

3. Information about your computer, cookies and targeting

3.1 Each time you access our site, we collect the following information about your computer: the IP address of your computer, the request of your browser and the time of this request. We also collect the status and the amount of data transferred as part of this request. We also collect product and version information about the browser and operating system your computer is using. We further record from which website the access to our site was made. The IP address of your computer is only stored for the time of your use of the website and is then immediately deleted or anonymized by shortening. We use this data for the operation of our website, in particular to detect and eliminate website errors, to determine the utilization of the website and to make adjustments or improvements.

3.2 We may also collect information about your use of our website through the use of so-called browser cookies. These are small text files that are stored on your data carrier and store certain settings and data for exchange with our system via your browser. A cookie usually contains the name of the domain from which the cookie data was sent, as well as information about the age of the cookie and an alphanumeric identifier. Cookies enable our systems to recognize the user's device and make any preferences immediately available. As soon as a user accesses the platform, a cookie is transferred to the hard drive of the respective user's computer. Cookies help us to improve our website and provide you with a better and more tailored service. They allow us to recognize your computer when you return to our website and thereby:

- Store information about your preferred activities on the website and thus tailor our website to your individual interests. This includes, for example, advertising that matches your personal interests.

- speed up the processing of your requests.

3.3 In the cookies we use, only the data explained above about your use of the website is stored. This is not done by assigning it to you personally, but by assigning an identification number to the cookie ("cookie ID"). A combination of the cookie ID with your name, your IP address or with similar data, which would enable an assignment of the cookie to you, does not take place. You can find out how to prevent the use of browser cookies under section 3.6.

3.4 Our website uses so-called tracking technologies. We use these technologies to make the internet offer more interesting for you. This technology makes it possible to address Internet users who have already shown interest in our website with advertising on the websites of our partners. The display of these advertisements on our partners' websites is based on cookie technology and an analysis of previous user behavior. We only use this technology if you have consented to it, if its use is necessary for the conclusion or fulfillment of a contract with you, or if other legal provisions allow it.

3.5 We cooperate with business partners (see list after this paragraph) who support us in making the Internet offer and the website more interesting for you. Therefore, cookies from these partner companies are also stored on your hard drive when you visit the website. These are cookies that are automatically deleted after the specified time. The cookies of our partner companies also only collect data using a cookie ID, which enables our advertising partners to address you with advertising that may actually be of interest to you. You can find out how to prevent the use of such cookies under section 3.6.

3.5.1 Google Analytics:

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, In the event that IP anonymization is activated on this website, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

You can (beyond the browser setting, see section 3.6) prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link:

This website uses Google Analytics with the IP anonymization extension. This means that IP addresses are processed in a shortened form, which means that it is not possible to relate the data to a specific person. If the data collected about you is related to a person, this is immediately excluded and the personal data is deleted immediately.

We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield,

3.6 If you do not wish to use browser cookies, you can set your browser so that cookies are not accepted. Please note that in this case you may only be able to use our website to a limited extent or not at all. If you only want to accept our own cookies, but not the cookies of our service providers and partners, you can select the setting in your browser "Block third-party cookies".

4. Data security

All information that you transmit to us is stored on servers within the European Union. Unfortunately, the transmission of information via the Internet is not completely secure, which is why we cannot guarantee the security of data transmitted to our website via the Internet. However, we secure our website and other systems by technical and organizational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons. In particular, we transmit your personal data in encrypted form. We use the coding system SSL (Secure Socket Layer).

5. Passing on of your personal data

5.1 Passing on data to order processors

In some cases, we use service providers in compliance with legal requirements by way of order processing, i.e. on our behalf, according to our instructions and under our control.

Order processors are in particular technical service providers that we use to provide the website and practical performance of our services, e.g. service providers for software maintenance, data center operation and technically necessary cookies. For the practical implementation of advertising and marketing, we also use order processors, e.g. service providers for email dispatch and analysis cookies.

We also share your data with payment service providers. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us, or to the selected payment service. In some cases, the selected payment service providers also collect this data themselves, insofar as you create an account there. In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.

In the aforementioned cases, we remain responsible for data processing; the transfer and processing of personal data to or by our order processors is based on the legal basis that allows us to process the data in each case. A separate legal basis is not required.

5.2 Disclosure to recipients outside the EEA.

We also disclose personal data to recipients who are based outside the EEA in so-called third countries. Any transfer of data to a third country takes place in compliance with the applicable data protection law. Insofar as the existence of an adequate level of protection has not been established for a third country by the European Commission, we provide appropriate safeguards to ensure adequate protection of your data. This can be done, for example, by concluding data processing contracts that contain EU standard data protection clauses and have been found by the European Commission to provide adequate safeguards (available at: or by obtaining consent from you.

You can obtain from us an overview of recipients in third countries and a copy of the specific agreed arrangements to provide adequate safeguards. To do so, use the contact details provided at the beginning of this information on data protection.

Currently, we share data with the following processors:

Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

6. Storage period

We store your personal data as long as the purpose of the storage remains and requires the storage. Your personal data relating to the execution of an order or other contractual relationship will be stored for as long as is necessary to process the order or contract or if storage is provided for in Union and national regulations, laws or other provisions or is necessary to protect our legitimate interests.

Data stored exclusively for marketing purposes will be deleted if you revoke your consent.

7. Data protection and third party websites

The Website may contain hyperlinks to and from third-party websites. If you follow a hyperlink to one of these websites, please note that we cannot accept any responsibility or warranty for third-party content or data protection conditions. Please make sure that you are aware of the applicable data protection conditions before you transmit personal data to these websites.

8. Changes to this privacy policy

We reserve the right to change these data protection provisions at any time with effect for the future. A current version is available on the website. Please visit the website regularly and inform yourself about the applicable data protection provisions.

9. Your rights and contact

As a person affected by the processing of personal data, you have a right of access to the data processed, a right to rectification and to erasure of your personal data, a right to restrict the processing of your personal data and, if applicable, a right to the portability of your personal data.

In cases where data processing is based on Art. 6(1)(e) or (f) DSGVO, or is carried out for the purpose of direct marketing, you have the right to object to the processing.

If you have given us consent, you can revoke this at any time with effect for the future.

If you wish to exercise any of your rights and/or receive more information about this, please contact us using the contact details provided above.

In addition, you have the right to lodge a complaint with a supervisory authority (The Hessian Commissioner for Data Protection and Freedom of Information).

"Gustav-Stresemann-Ring 1
65189 Wiesbaden
Telefon: 0611-1408 0
Telefax: 0611-1408 611"

If you have any questions, comments or requests regarding the collection, processing and use of your personal data by us, please also contact us using the contact details provided.